A talented crew of videographers, sound engineers and audio recording specialists formed a production company together. Their goal was to record, promote and manage local musicians.

The Brief: Create a platform that both venues and festival talent bookers would visit to discover local genius before booking international talent.

The Challenge: The client wanted the brand to stay rooted in it's underground heritage while the platform developed. We adopted the approach that: #AdsAren'tCool.

The Solution:

1. Brand and launch an online platform.

2. Drive traffic to the platform without advertising.

3. Grow band followings and increase demand for local acts at music festivals.