Holy Smokes
A Rock-n-Roll inspired brand identity design, an fresh website and a nifty little guerrilla marketing campaign to drive website traffic.
The Client & The Brief
We partnered with Holy Smokes Productions, a dynamic band promoter and management agency that champions underground and up-and-coming bands. They not only book gigs and manage artist careers but also drive their growth on streaming platforms like Spotify. Their brief was to develop a bold, rock-and-roll inspired brand that would resonate with the underground scene, while also serving as a platform to promote gigs and drive Spotify streams—without using traditional advertising.
Designed a rock-and-roll inspired brand identity that captured the raw energy of the scene.
Built a dynamic website showcasing band rosters, gig schedules, and ticketing links.
Integrated direct ticket sales for both regular and Holy Smokes-produced events, seamlessly connecting fans to live shows.
Developed a guerrilla campaign that utilised stickers featuring band logos, Holy Smokes branding, and QR codes to drive traffic to the platform and playlists. No ads, just authentic discovery.
The Brand Identity:
The Website Build:
